Every year, Target sets aside part of September for their Target Baby Event, offering discounts on all things baby, from strollers and car seats to nursery furniture and baby monitors. You’ll find discounts of 30% or more on popular Target baby deals for newborns, babies, and toddlers.
Target will have featured deals throughout the month, but those aren’t the only markdowns you’ll find. Plan to stack Circle Offers and Circle coupons on top of the baby sale prices, score an extra 5% off with your Circle card, and even use your Target baby registry coupon to save. Plus, there's the Target Car Seat Trade-In Event happening around the same time!
Don’t forget to download The Krazy Coupon Lady app to stay on top of all the best Target baby deals.
Target Baby Event is an annual event with deals on baby essentials.
The Target Baby Event, held annually in September, offers all sorts of discounts on baby essentials, including gear, clothing, and more. With deals featuring markdowns of up to 30% off or more, along with additional savings through Circle Offers, coupons, and registry benefits, it's a prime opportunity for parents and caregivers to stock up on baby items while maximizing savings.
KCL predicts the next Target Baby Event will start on Sunday, Sept. 14, 2025.
Target hasn’t officially announced the next date for their Target Baby Event, but based on prior events we track in our complete Walmart sales schedule, we here at KCL predict that it’ll take place Sunday, Sept. 14, 2025. We can expect to see new deals for two weeks.
How do we make our prediction?
The Target Baby Event in 2024 happened Sunday, Sept. 15 - Saturday, Sept. 28, 2024. So if they're going for the same timeframe this fall, that would put the dates at Sunday, Sept. 14, 2025
And the dates typically correspond nicely with the Target Car Seat Trade In Event, which also started on the same date.
How to Save the Most During Target Baby Event
Look for new deals to drop every week during the Target Baby Sale.
At the start of the Baby Sale, Target releases a schedule of the weekly deals, showing you what will be on sale and when. And we can expect to see new deals each week when the ad comes out every Sunday.
You’re sure to find more baby deals than the ones listed on the calendar, but knowing what to expect helps you plan.
Related: How to Use Target Circle to Save Money Without Even Trying
Stack Target Circle Offers and coupons with the baby sale prices.
When you use Target Circle Offers and coupons on top of already discounted items, the baby deals only get better. Don’t forget to keep an eye out for special Target Circle savings on all things baby that can help you slash prices even more.
Sign up for Circle online or visit the account tab in your Target app to get started.
Take advantage of Target gift card promos on diapers, wipes, and more.
Target releases a gift card promo on diapers or wipes pretty much every week — and during the Target Baby Sale is no exception.
This year, you can earn a free $30 Target gift card when you spent $100 or more on diapers, wipes, and training pants with same-day delivery or pickup. That's $10 more back than the usual $20 gift card offers the rest of the year.
Look for new gift card promos in the Target weekly ad every Sunday in September.
Use your 15% off Target baby registry coupon on top of the best deals.
If you don’t already know, there are SO many benefits to starting a Target baby registry. One of the best perks is getting 15% off any items still lingering on your registry.
Eight weeks before your due date, you’ll get an email from Target with a Circle coupon good for 15% off. You can use the coupon twice, once online and once in store, and it doesn’t expire until six months after your due date.
So if your registry coupon is valid through the month of September, stack it with Baby Sale discounts to maximize your savings (and get any remaining gifts still on your wish list).
Buy a baby shower gift during the Baby Sale for big discounts.
Sometimes it pays to be ahead of schedule, especially when the deals are this good. If you know any soon-to-be parents (or are expecting a baby yourself), stock up on top baby gifts this September to pay way less than regular price. Every new parent needs a stroller, playard, swing, high chair, or even just a boatload of burp cloths.
If it’s on sale during the Target Baby Sale, buy it then and gift it later.
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