The next Insomnia Cookies PJ Party will take place on at all locations on Sept. 16, 2025! Grab your favorite pajamas and get ready for some freebies at your nearby Insomnia Cookies shop.
Until then, here's a look at how the PJ Party works and what you can expect next year based on what we saw during the event in 2024.
Although everyone's invited, it's Insomnia Rewards members who get the best goodies. For example, during the last event, starting at 8 p.m., Insomnia Cookies handed out freebies to the first Insomnia Rewards members in line. Each lucky winner received an official PJ Party T-shirt and a temporary tattoo with an Insomnia Cookies promo code (more on that later). Members also received a free cookie and a chance to win a $100 gift card.
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Insomnia Cookies PJ Party is an annual event with exclusive deals for rewards members.
Each September for the last seven years, Insomnia Cookies has held their annual PJ Party at all locations. Rewards members get exclusive deals like a free cookie, discounts on cookie packs, and Insomnia Cookies merch.
The next Insomnia Cookies PJ Party Night is on Sept. 16, 2025.
The next Insomnia Cookies PJ Party Night will take place on Tuesday, Sept. 16, 2025. Although the date has varied in the past, in 2024, Insomnia Cookies decided the PJ Party Night will take place on the third Tuesday of September each year. This means in 2025, the Insomnia PJ Party Night will happen on Sept. 16, 2025.
Insomnia Rewards members in pajamas get a free cookie plus discounts at the PJ Party.
Insomnia Cookies invites everyone to their PJ Party. However, the rewards members who wear their pajamas get a FREE Classic Cookie when they scan their Insomnia Rewards barcode (in-app). No purchase is necessary to get the cookie.
Other exclusive deals for rewards members include discounts on cookie packs. Here are the deals we saw in 2024.
$10 Classic 6-Pack (reg. $16.50)
$18 Classic 12-Pack (reg. $33)
The party starts at 8 p.m., but rewards members should arrive early for a chance to win freebies.
Every Insomnia Cookies location participates in the PJ Party, starting at 8 p.m. local time. While the party doesn't start until 8 p.m., arriving early has its benefits. In 2024, the first 25 rewards members in line received a few freebies, including a T-shirt and a temporary promo code tattoo that allowed the winner to claim a free cookie once a day, every day, from Sept. 19 - 30. That was a dozen free cookies worth $33 or more!
Note that you had to have the PJ Party 2024 tattoo on your skin when you visit an Insomnia Cookies shop to get your free cookie each day.
The PJ Party ended at closing time for your local Insomnia Cookies.
Post on Instagram or TikTok for a chance to win a $100 Insomnia Cookies gift card.
Besides the giveaways and other sweet surprises during the PJ Party, Insomnia Cookies will likely hold a gift card giveaway to a number of lucky attendees (rewards members and non-members). During the last PJ Party, all you had to do was post on Instagram or TikTok from the PJ Party and tag @insomniacookies, and you were entered for a chance to win one of 10 gift cards worth $100.
Winners were notified throughout the evening via direct message.
Sign up for Insomnia Rewards before or during the PJ Party to get in on the exclusive offers.
Non-Insomnia Rewards members can sign up for free before or even during the PJ Party to get the free cookie and cookie-pack discounts. Plus, if you sign up before the event, you'll be eligible for any "first members to arrive" giveaways.
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