Whether you're shopping for glamorous stocking stuffers, restocking your makeup bag, or already thinking about all those holiday pictures, Amazon's Holiday Beauty Haul Sale is back just in time (before things get all hectic with Black Friday sales).
The sale runs Oct. 21 - Nov. 3 and will offer up to 50% off brands like L'Oreal Paris, Drybar, e.l.f, Kiehl's, Sol de Janeiro, and more. When the sale goes live, you'll be able to shop all the deals here.
To make sure you never miss a great sale, use our new Deal Planner™ feature in the free Krazy Coupon Lady app to set alerts! We'll remind you as soon as the deals go live so you don't miss out. Download the KCL app now.
Amazon’s Holiday Beauty Haul is an annual event every October with up to 50% off top beauty brands.
Amazon’s 2-week Holiday Beauty Haul sale features brands like Drybar, Dyson, Urban Decay, Tula, Lancome, Dr. Jart+, and more.
In recent years, Amazon has grown their beauty and personal care offerings to include high-end items to budget-priced products alike. And the Holiday Beauty Haul features a wide range of products from major brands, Amazon’s private labels, and new and emerging beauty brands.
KCL confirms the Amazon Holiday Beauty Haul sale will start on Oct. 21, 2024.
Amazon confirmed on Oct. 14 that the 2024 Amazon Holiday Beauty Haul Sale will kick off Oct. 21 and run through Nov. 3. That gives you 14 days to shop the deals.
The Best Deals to Expect During the Amazon Holiday Beauty Haul Sale
Amazon has shared some of the deals shoppers can expect during the sale. Here are a few beauty deals that we're looking forward to shopping. But remember, these won't go live until the sale does on Oct. 21.
50% off L'Oreal Paris True Match Nude Hyaluronic Tinted Serum Foundation
40% off Solawave 4-in-1 Radiant Renewal Wand and Serum Bundle
15% off Kylie Cosmetics Matte Lipstick
Don't forget to stack other Amazon offers to save more.
While shopping the Amazon Holiday Beauty Haul Sale, keep an eye out for other offers that can shave even more off your total. While none of the following promos are guaranteed, we see them often during Amazon sales, so keep an eye out for them:
Subscribe & Save deals: Plenty of beauty items qualify for Subscribe & Save discounts, which are discounts you get when you sign up for multiple future shipments of an item. If you buy something you're always reordering, opting in to Subscribe & Save could save you 5% to 15% in addition to the sale discount. Learn more about how Subscribe & Save works.
Amazon promo credit offers: We often see beauty items included in promo credit offers. Generally, it works like this: spend a certain amount and get a certain amount back in Amazon credit. You'll see these offers on the product page (look for the green "Savings" tag), like so:
Brand promo codes: Sometimes, beauty brands that sell on Amazon will offer promo codes of their own for a little extra off to entice you to buy. When you're looking at a product, you'll see a promo code (if there is one) under the "coupons" label. Use that promo code at checkout.
Amazon is taking on other beauty giants with its fall sale timing, but remember to check prices at Ulta and Sephora.
Amazon has been making big sale gains in the beauty space in the past couple years. This is partly because of range (Amazon's giant beauty selection is bigger than that of Ulta and Sephora, for example) and partly because of timing. According to Forbes, Amazon is most successful when it aims for the holiday season when it comes to beauty.
But does Amazon's success mean shoppers will find the best deals on beauty there? It depends on the product you're shopping for.
For example, we recently spotted Drybar's Gin Twist conditioning styler on sale for 28% off at Amazon, while full price at Sephora. We also saw the L'Oreal Paris True Match Nude Hyaluronic Tinted Serum Foundation for $9 cheaper on Amazon compared to Ulta's price (and that product's going to be even less during Amazon's Holiday Beauty Haul).
That said, we also just saw the Kylie Cosmetics Matte Lipstick for $7 less at Target than on Amazon. And if you use the Ulta 10% pickup discount, you'll be matching the discount that Amazon will offer during its sale on the popular (and rarely discounted) e.l.f. Halow Glow Blush Wand (and you'll get that discount across your entire purchase, to boot).
So while you shop Amazon's sale, do a price comparison to make sure Amazon has the best price. Its competitors might jump in with sales of their own, offer pickup discounts or coupons (like Ulta frequently does), or give discounts to rewards members (like Sephora frequently does).
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