The Ulta 21 Days of Beauty event is the beauty retailer's biggest sale of the year, and, lucky for us, it happens not once but twice annually. You'll see this sale in March and August/September.
This event offers a 50% discount on top-selling beauty products during 24-hour-long flash sales — available while supplies last. Just note that you can't use Ulta coupons on Beauty Steals (bummer).
We're sharing how to use Ulta savings hacks to get additional free gifts with your 50% off purchases and how to navigate in-store pickup for multiple orders.
Download The Krazy Coupon Lady app or text HACKS to 57299 for the latest money-saving tips, deals, and coupons.
Ulta 21 Days of Beauty is a twice-a-year, 3-week sale with daily 50% off deals.
Every day during the Ulta 21 Days of Beauty event, Ulta discounts a predetermined set of products for that entire 24-hour period, both in store and on Ulta.com. These are called the Daily Beauty Steals. The next day, the deals expire and are replaced by new Daily Beauty Steals.
Think of it like the Amazon Prime Day Lightning Deals but for beauty. Some of these deals are available in store, while others are online only. All of the live deals expire at 11:59 p.m. CT before new ones activate at midnight.
KCL predicts the next Ulta 21 Days of Beauty sale will start on Friday, March 7, 2025.
Ulta hasn't announced the dates for their next 21 Days of Beauty just yet, but we do expect it to land on March 7, 2025. Some deals are available in store, while other deals are online only. The exclusivity doesn't end there, though. Certain items are only made available to members of the Ulta rewards program at the Diamond or Platinum levels.
Closer to a Target than an Ulta? With Ulta in Target stores, you’re also able to grab these deals during your Target run. Yes, these same exact deals (unless noted as an online exclusive) are also available in store at your nearest Target with an Ulta section inside.
How do we make our prediction?
We rely heavily on historical data to predict sale dates. In spring 2024, Ulta mixed things up a little bit. Instead of starting their sale on a Sunday, they kicked it off on Friday, March 8, 2024. Then, when the end-of-summer 21 Days of Beauty rolled around, that started on a Friday too. So we think that Friday, March 7, 2025 is a pretty good bet.
Secrets to Hacking the Sale for Bigger Savings
Yes, there are ways to make a great sale even better. Let's get to it.
Ulta Diamond and Platinum members get free shipping on Beauty Steals, no order minimum.
Check your status, people. If you're an Ulta Beauty Rewards Diamond or Platinum level member, you get free shipping on daily Beauty Steals during Ulta 21 Days of Beauty. That means you don't need to hit the typical $35 threshold to have your order shipped for free. Not a member? Ulta Beauty Rewards signup is free.
Combine daily Beauty Steals with free gift promotions.
You don't have to be a mathematician to know that while 50% off is great, free is better. Ulta always has tons of free gift offers with purchase. Sometimes it's a complimentary travel-size product; other times it's a free full-size product. These promotions each have a specified spend threshold to get the free gift. If there's a 50% off Beauty Steal for a brand that's also running a free gift promotion, you can get even more for your money.
Look at this free gift situation in the hypothetical.
For the sake of argument, let's say there's an offer for a free Clarins 3-piece gift with any $65 Clarins purchase and the Clarins Double Serum will be a Beauty Steal for $47.50 (regularly $95). This puts you $17.50 from that $65 purchase threshold for the free gift.
Consider adding a Clarins Facial Cleanser (regularly $31) and signing up for Ulta text alerts to get 10% off a regular purchase (the discount doesn't include Beauty Steals). This will knock the cleanser down to $27.90. Your total for the Double Serum and the Cleanser will total $75.40, but then you'll get a free 3-piece gift set as well (added value).
That means you're getting $126 of Clarins products, plus a 3-piece Clarins gift, for only $75.40. And you're hitting the $35 free shipping threshold.
Order Beauty Steals online over the course of a few days, then choose free in-store pickup to grab them all at once.
Taking time out of each day to head to the store for 50% off products isn't ideal. But if you buy online and choose free in-store pickup, you have five days from the date of purchase to grab your order from Ulta. That means you could buy a few Beauty Steals on different days but just make one trip to the store to pick them up. Just remember to pick up your orders within five days of that first purchase.
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